Education that Transforms

Beauty that Empowers

Empower

Herta’s mission is to empower relationship-driven service professionals to reach six figures by transforming consultations into client-centered relationships built on trust, engagement, and aligned product or service recommendations.

Unleash

Through education, mentorship, and proven consultation strategies, Herta helps professionals turn their expertise into confidence, their conversations into connection, and their client experience into long-term retention, revenue, and impact

Radiate

Hertabrand & The 6 Figure Pro exists to help relationship-driven service professionals build six-figure careers by mastering the art of consultation, trust, client engagement, and ethical sales.

Customizable Services

  • Haircut

    A hair styling service that is tailored to meet the individual preferences, features, and needs of each client. Unlike standardized haircuts, which follow specific templates or trends, a personalized haircut takes into account the client's unique hair texture, face shape, lifestyle, and personal style. The goal is to create a haircut that enhances the client's natural beauty and aligns with their desired look.

  • Customizable Color

    Color

    A hair color service that is tailored and personalized to meet the specific preferences, features, and needs of each individual client. This approach allows the stylist to create a unique and one-of-a-kind hair color that complements the client's skin tone, eye color, lifestyle, and desired aesthetic.

  • Customizable Hand-tied Extensions

    Extensions: Sewn-In & Tape In

    Sewn-in extensions, also known as sewn-in weaves or sewn-in hair extensions, are a popular method of adding length, volume, and sometimes even color to natural hair. This technique involves attaching hair extensions to the natural hair by sewing them onto an anchor created by the stylist using guests' natural hair. Sewn-in extensions provide a secure and long-lasting solution for those seeking a more permanent hair transformation.

  • Customizable Blonding Services

    Blonding & Lightening


    A lightening service for hair involves using chemical processes to lift the natural or existing color of the hair to a lighter shade. This service is commonly sought when individuals want to achieve highlights, balayage, ombre, or an overall lighter hair color. Lightening the hair typically requires the use of hair bleach or lightening products to strip away pigment.

I want a custom look

Social Media Spotlight

Saving your clients’ money is a necessary (and easy) way to gain trust. 
 Do you agree? Trust + Engagement + Retail Sales (yes retail!!) is the formula for client retention. 
Client Retention = your guaranteed source of income. If this got your brain turning on how you can better serve your clients while working less and making more, then I’d love to see you at my master class on June 14, 15 & 17 (recordings available). Go to hertabrand.com/contact (link in bio) to enter your email for further details! Don’t forget to save this video to show your clients the section where there’s so much product! 🤩 ✌️🤟
Dropping Saturday’s from my schedule didn’t hurt my income but rather helped my income! 📈 Think I’m wrong? Find out why. I’ll be hosting a 3 day, 1.5 hr Masterclass on how to make 6-figures behind the chair on Jun 14, 15 & 7. Link in bio - drop your email so we can get you the details!
I used to think being slammed on a Friday meant I was winning. Five clients deep. No lunch. Running behind before noon. That was five figure me. Here’s the truth nobody tells you when you get your license: Being busy is not the same as being successful. The stylists making the most money are not the ones with the fullest books. They are the ones who learned how to have a consultation that does the work for them — before you even pick up a comb. I have been the highest service and retail seller at my salon since 2017. I am the 2nd highest retail seller globally for Eufora International. I work two days a week. That did not happen because I got lucky. It happened because I learned a framework — Trust, Engagement, and Retail Sales — and I stopped winging every single consultation. And I put it all into The 6-Figure Consultation Masterclass. Starting June 14th — live, online, and built specifically for stylists who are tired of working harder than their paycheck shows. This is not product training. This is not brand education. This is the consultation & framework that changed my income — and it works regardless of what products you carry or how long you have been behind the chair. If you are ready to work less and make more — with integrity, with confidence, and with language you can use the same day — the link is in my bio. Six figure you has been waiting long enough.
2 values: The planning for income value. ➡️Important and necessary to be a 6FS. What’s the real value? ➡️ People ➡️ Relationships ➡️ Service from your heart Service because of your soul. 1 Corinthians 16:14 states: “Let all that you do be done in love.” And it’s so freaking rad when you do!!! To serve up a customized beauty experience, with a side of love, community, brotherhood & sisterhood, and an endorphin cherry on top is what life’s about y’all - and ain’t it sweet - to give it and humbly receive ✨ If you’re down to start getting back to the fun, the why you started. to work less & make more without the ick & fear - then let’s go!! 🙌🐎 Join me at these dates by clicking link in bio. June 14, June 15, June 17 Times & registration released in email; recordings available! Comment SOUL and I’ll send ya the link directly! #austinhairstylist #austinsalon #atxhairstylist #haireducator
Y’all know about this bicycle crunch upgrade or was it just me over here today mind blown? If you’re feeling the same way about the beauty industry, windblown on all of the change, I feel you. I can get overwhelmed by all the information, coaching, and influencers. 

AND IN THE SAME BREATH I also get inspired by knowing AND SEEING other working mom’s “having it all.” 
Time. 
Money. And throwing OUT the rhetoric that you have to work more hours to make more money. Just like bicycle crunches, there’s more impact in less. Work less and make more. If you want this too, an upgrade to your system, then I am here to teach you how on June 14, 15 & 16. Put your info in this link and I’ll be in touch (within the week) when we open up for registration!
Have you been told that in order to make more money you need to sell retail? Have you been told that more retail sales equal more clients retention? Have you been told that you need to work more hours in order to make more money? The first two statements are true. The second is a MAJOR false. on a six figure stylist that works two days behind the chair and I make more money in less time. And I’m finally bringing you the formula on how you can do so too!! Comment ME to be waitlisted and receive more info for my Masterclass, “The 6 Figure Stylist: How to work less & Make More through Client Retail Sales + Trust + Engagement” on June 14, 15th & 17th. I’m on a mission for every hair stylist to serve their bank account as much as they serve others without the ick! #austinhairstylist #austinsalon #atxhairstylist #retail #masterclass
Drop a ☀️ if you’re committing to having your clients get the right info from you 🫵 this summer! 📣Beauty Pro’s!! It’s your job to let your clients know the do’s and do not’s of seasonal haircare. The proverbial bringing them to the water 💧 🚫 It’s not your job to make them do it; that’s on them. But now you can rest your pretty little hairs on your pillow knowing you gave them the info from a pro, not an influencer that doesn’t know their hair the way you do! What would you add to the list? #summerhaircare #summerhair #atxhairstylist #beautypro
Drop a💥 if you’re claiming to get the best of your nerves instead of them getting the best of you! Here’s the research: You’re in your caveman era. Made to experience two feelings. Fear (need to know if that bear will eat you) And pleasure (procreation and nourishment/food). In modern days - we don’t have as much ‘fear’. This translates more to nervousness before the fear. And we can choose a path the moment we feel it. Live in the nervousness. Or Turn it into excitement! Our body doesn’t know the difference!! 🤯 The next time you get the nervous 🦋🦋 in your stomach, try it! Say you’re excited. Shout it! Be enthusiastic about it!! Put this into practice. Your clients (and your bank acct 🤑) will thank you! Just like lifting weights, you may not see the results right away, but with consistency, the rewards will come 💥 #austinhairstylist #haireducation #cosmetology #growthmindset #beautyeducation
☀️Your hair routine needs a different lineup for the summer. There’s more to combat - sweat 🥵 humidity 💦 💨free radicals from construction, allergens and pollutants! Having the right line up of products to take home makes your clients feel like they just walked out of the salon everyday. And when your clients make a retail purchase with you, that means they trust you and keep coming back. Having your hair clients’ come back so you have a guaranteed income AND them feeling like a thirst trap this summer is what you want, right? Comment YES & I’ll DM you my lineup for my natural and extension hairs - stay thirsty my friends 🥂 #austinhairstylist #austinsalon #atxhairstylist #extensions #6figurestylist
How many of you are sick of your body’s hurting behind the chair? I’ve got some nuggs of wisdom to share if you want to know what I do to stay optimal while working and with my days off. Comment me and I’ll create more content around this! #austinhairstylist #atxhairstylist #austinhair #health #behindthechair
Here’s the scoop on a solid transformation: You only need to do the full process once a year* - the rest is maintenance. Here’s Jenn’s plan: ✨4 Visits per Year✨ 1️⃣ color touch up, cut and partial balayage, root melted toner, treatment 2️⃣ full color - we’ll demi the toner at this reso and touch up her silver roots, treatment 3️⃣ color touch up and cut 4️⃣ color touch up, treatment With the right products and care plan, you can have a high maintenance look without living at the salon. Put a🗝️ in the comments if you’re road mapping with your clients!! *this all depends where you’re starting and where you’re going Wanting a transformation? Schedule your consult - link in bio or text our front desk concierge to get a complimentary color consult with me! 🫶 #austinhairstylist #hairtransformation #austinsalon #atx #atxhairstylist
🏆 200 reasons why Sunday night slayed Numero Uno: Community ✨ I can’t express enough how grateful I am to have heart-to-heart hugged, high-fived and how are ya’d to so many beautiful souls this weekend. Y’all make my heart sing. Next time more pics!! So many of you I didn’t pause to do so or was swept away too soon but I’ve got the mental pic 📸 click! Forevs 🫶 ✌️🤟 #austinhairstylist #beautypro #modernsalon #salontoday #salontodaytop200
Drop a 🫶 in the comments if you make space for change in you✨ The scariest part of change is not always the change. Sometimes it is the story your mind creates before it happens. I’ve been taking myself out of this cut for OVER A YEAR, because of: Comments people made Loving long hair How many compliments I get. Here’s are facts: -the stress I’ve had creates rashes on my scalp and I needed less moisture trapped -I know better than to hold on to someone’s comment that heavily -I can also receive compliments for shorter hair too For those of you that hold your hair as your identity and get this - amen sis! For those of you that this is more parable or metaphor for something else, we can all agree that: While change *is* hard, The outcome can be actually quite amazing. And on a deeper level, sometimes change is how you come home to yourself. Lighter. Freer. More aligned. More you. The world needs more of YOU 🫶 #austinhairstylist #change
Abundance mindset says, “There’s enough $$$, love and business to go around for everyone.” When we share what’s working, we’re able to serve our clients better AND the more we give the more we receive. Living in abundance is what you want, right? Comment on what’s working for your guests! We’d all love a level up and I bet the ones we want to serve wouldn’t mind either 😘 #austinhairstylist #austinsalon #haireducation #guestexperience #levelup
These 2 girlfriends at dinner, weren’t clients. Now one is. I’m not pouching clients. I am, unapologetically, a pro. Wouldn’t you be so bummed to lose a guest because you didn’t mention what products they need to use at home? Give me your win in the comments with a rec you made recently with a client! 🙌 �OR Hit me - What’s holding you back from making the rec? Comment with your why and I’ll make a post (won’t mention your name) or respond with a solution back. #6figurestylist #guestretention #retail #consultation #beautyproduct
About Thursday: 🤳🏼1️⃣: Cut & rose gold base to blonde tips 🤳🏼2️⃣Transformation cut 🤳🏼3️⃣Full balay & cut 🤳🏼4️⃣Transformation cut 2 x highlight and cut = 🚫🤳🏼🙈🙊 Life been lifin lately 😩 Can’t tell by these slays 🧘‍♀️that pro mindset kicks in and we leave that bummer of whatevs it is at the door tho Comment SERVE if you know what’s up: its about them when you’re in the building 🤌 #austinhairstylist #modernhair #service #austinsalon #mindset
Most hairstylists won’t say this. But I will. 🤍 I make 6 figures behind the chair — and I only work 2 days a week. Not because I got lucky. Not because I have a huge following. Because I stopped playing small and started building with intention. I left a career with a ceiling for one without a cap — and decided I was the only one responsible for whether I’d sink or swim. I wanted freedom. I wanted to see the sun from my workspace. I wanted to work from home and actually *own* that home. Buy the espresso machine instead of treating a latte like a luxury. ✨And I did.✨ What changed everything wasn’t a new technique or a better chair. It was my mindset, my model, and my decision to serve people — deeply and on purpose. In a career where your income isn’t tied to years in, but to your ability. A servant heart will take you further than any marketing strategy ever will. That’s what Hertabrand is built on. And I’m just getting started sharing it. If you’re a stylist who’s tired of wondering if there’s more — there is. Follow along. I’m going to show you exactly how. #austinhairstylist #hairstylist #behindthechair
🛑✋ not talking about *at all* ✨BUT, if worrying about what people think about you is keeping you from: - Posting on social media - Making a product recommendation - Saying “no” to a client when it’s in the best interest of their hair. Consider practicing like this - a rewire for your brain to think differently. �Truthfully, my first thought was “oh man will they think I’m dirty, why is she wearing this again, etc.” BUT, with practice, flipping my thoughts is faster than ever before. �The thoughts of what others think of you, superficially, float through clouds passing in the sky. And I promise they will for you. You’ve got too much to do than to worry about something as silly as wearing the same outfit 2 days in a row 🤭 Follow along for more ways to shine in your career when you’re client facing! ☮️💟 #clientrelations #professionaldevelopment #austinhairstylist
This shift changed my: ✨career ✨income ✨relationships (I never would’ve never been able to build a life with a partner without this) ✨health ✨amount of people I have the opportunity to impact This ONE mindset shift CHANGED 👏MY 👏LIFE 👏..and it *will* for you too. Everything that I wanted then I have now. And I’m not stopping. I’m hitting bigger goals, ones that involve my kids now and my family. But!! I am enjoying the climb of it. Which is so much better than living in agony, resentment and anxiety over whether or not I’ll hit in the next 5 years. Comment BOOKS and I’ll DM you the link to the 2 books that helped me focus on enjoying each moment, rather than the hitting the goal that literally started the trajectory of changkng my life in less than 2 months of reading them. #mindset #hairstylist #beauty
Below you’ll find how I made that magic 🍳 happen BUT FIRST! Know this 💩 I PERSISTED. �Our timing is *our* timing. I know this sounds silly when compared to getting eggs to not stick but this is SO relative to entrepreneurship. ��Trust the process. Practice. Keep trying when you fail. 2 years of failing with these darn nonstick pans!! OVER 10 different businesses paths I’ve tried and not succeeded the way I thought I would. Did I throw in the towel? No! Each egg turn, business turn I’ve clocked in and pivoted. You’ll hit the valleys of despair and then hit a high that’s more than you ever imagined. Most recently this has happened to me when Blue Host featured me and Chris for their website for SPS. The day of having the film crew. I had a baller facilitation that put Harlow’s founder in tears and my peers telling me that’s the best education they’ve ever received from a Eufora educator. That afternoon we had our interviewer in tears over the impact we’re trying to make. �The high I felt from knowing we’re making a difference is what I keep going back to….cuz this week, man has it been a tougher ride again. �Nonstick pan giving you the business or the bumps in the road of entrepreneurship….KEEP GOING FORWARD. 🍳- put heat on slightly lower than medium. Wait for the pan to heat up to wear when you splash water on it, the water turns to beads, not evaporation/steam. Put in a FEW tablespoons of avocado oil (not just one to 2). Drop your eggs. Wait until all corners have curled up. Pick em up to flip, BUT BEFORE you land them, grab a little more oil for the pan. Flip, and turn heat off. Or don’t flip at all for over easy. I prefer over medium. Comment with your “egg” persistence and how it all “panned” out! 😆 #eggs #motivation #beauty
Saving your clients’ money is a necessary (and easy) way to gain trust. 
 Do you agree? Trust + Engagement + Retail Sales (yes retail!!) is the formula for client retention. 
Client Retention = your guaranteed source of income. If this got y
Dropping Saturday’s from my schedule didn’t hurt my income but rather helped my income! 📈 Think I’m wrong? Find out why. I’ll be hosting a 3 day, 1.5 hr Masterclass on how to make 6-figures behind the chair on Jun 14, 15 &
I used to think being slammed on a Friday meant I was winning. Five clients deep. No lunch. Running behind before noon. That was five figure me. Here’s the truth nobody tells you when you get your license: Being busy is not the same as bein
2 values: The planning for income value. ➡️Important and necessary to be a 6FS. What’s the real value? ➡️ People ➡️ Relationships ➡️ Service from your heart Service because of your soul. 1 Corinthians 16:14 states: “Let all
Y’all know about this bicycle crunch upgrade or was it just me over here today mind blown? If you’re feeling the same way about the beauty industry, windblown on all of the change, I feel you. I can get overwhelmed by all the informatio
Have you been told that in order to make more money you need to sell retail? Have you been told that more retail sales equal more clients retention? Have you been told that you need to work more hours in order to make more money? The first two s
Drop a ☀️ if you’re committing to having your clients get the right info from you 🫵 this summer! 📣Beauty Pro’s!! It’s your job to let your clients know the do’s and do not’s of seasonal haircare. The proverbial bri
Drop a💥 if you’re claiming to get the best of your nerves instead of them getting the best of you! Here’s the research: You’re in your caveman era. Made to experience two feelings. Fear (need to know if that bear will eat yo
☀️Your hair routine needs a different lineup for the summer. There’s more to combat - sweat 🥵 humidity 💦 💨free radicals from construction, allergens and pollutants! Having the right line up of products to take home makes your clients
How many of you are sick of your body’s hurting behind the chair? I’ve got some nuggs of wisdom to share if you want to know what I do to stay optimal while working and with my days off. Comment me and I’ll create more content a
Here’s the scoop on a solid transformation: You only need to do the full process once a year* - the rest is maintenance. Here’s Jenn’s plan: ✨4 Visits per Year✨ 1️⃣ color touch up, cut and partial balayage, root melted toner, t
🏆 200 reasons why Sunday night slayed Numero Uno: Community ✨ I can’t express enough how grateful I am to have heart-to-heart hugged, high-fived and how are ya’d to so many beautiful souls this weekend. Y’all make my heart sin
Drop a 🫶 in the comments if you make space for change in you✨ The scariest part of change is not always the change. Sometimes it is the story your mind creates before it happens. I’ve been taking myself out of this cut for OVER A YEAR, becau
Abundance mindset says, “There’s enough $$$, love and business to go around for everyone.” When we share what’s working, we’re able to serve our clients better AND the more we give the more we receive. Living in abund
These 2 girlfriends at dinner, weren’t clients. Now one is. I’m not pouching clients. I am, unapologetically, a pro. Wouldn’t you be so bummed to lose a guest because you didn’t mention what products they need to use at
About Thursday: 🤳🏼1️⃣: Cut & rose gold base to blonde tips 🤳🏼2️⃣Transformation cut 🤳🏼3️⃣Full balay & cut 🤳🏼4️⃣Transformation cut 2 x highlight and cut = 🚫🤳🏼🙈🙊 Life been lifin lately 😩 Can’t tell by these slays
Most hairstylists won’t say this. But I will. 🤍 I make 6 figures behind the chair — and I only work 2 days a week. Not because I got lucky. Not because I have a huge following. Because I stopped playing small and started building w
🛑✋ not talking about *at all* ✨BUT, if worrying about what people think about you is keeping you from: - Posting on social media - Making a product recommendation - Saying “no” to a client when it’s in the best interest of the
This shift changed my: ✨career ✨income ✨relationships (I never would’ve never been able to build a life with a partner without this) ✨health ✨amount of people I have the opportunity to impact This ONE mindset shift CHANGED 👏MY 👏LIF
Below you’ll find how I made that magic 🍳 happen BUT FIRST! Know this 💩 I PERSISTED. �Our timing is *our* timing. I know this sounds silly when compared to getting eggs to not stick but this is SO relative to entrepreneurship. ��Trust th

I’m here to create a community and feeling of knowing that you are not alone in your hair journey. So often I used to think that my hair was the exception and that my hair dreams would never come true. What I discovered in my journey of becoming a professional in the beauty industry is that I was never educated by other professionals on how or what to do.

My dream is that this page can reach the masses so that they too, know that with the advancements in haircare technologies, anyone can achieve success with their hair.